Our Story

The Original Outrageous Mermaid
Danielle is a first generation American living in beautiful Los Angeles. Danielle struggled in the past with finding herself and was lost at sea for too many years.  Finally, she decided to quit listening to others and to follow her heart to the oceans roar. She began to chase her dream of starting a fashion brand and incorporating her love of the ocean, in gratitude, creating a liberating brand that captivates her two loves.  Danielle hopes her brand empowers women and helps them escape from this crazy world. She hopes they can find their unique path... become their own Outrageous Mermaid. 
 Implementing eco-friendly and humanitarian practices is our core. Recycling whenever possible and treating everyone with love and respect for a better world... with better fashion.
The ocean is precious to all of us mermaids, and as a brand, we avoid the use of plastic packaging for our wonderful products.  Instead, our limited edition kimonos come in a beautiful crafted wood box (while supplies last) that you can reuse and cherish forever.  As a special thank you for taking the next step in becoming your own Outrageous Mermaid, this wood treasure chest also comes filled with a fresh ocean scent, gold earrings and other surprise goodies!